P&G Oral B
#myWOWstory

BACKGROUND

After the successful launch of our Amazon Ads iO8 campaign in 2020. Oral B came back to us looking for a completely new way to refresh the landing page and promote the new models being launched in 2021. They were looking for a “Think Big” idea that could be done taking in consideration the challenge of COVID restrictions.

SOLUTION

We created an innovative full funnel campaign titled #myWOWstory. Working together with two influencers, a food blogger and a fitness coach, we created authentic custom video content as added value. This content was used to create awareness, increase relevancy, whilst growing desirability for the iO range and engage with our consumers to drive sales. Additionally we used our influencers Instagram presence to boost traffic to our custom landing page.

My Role

After our original pitch, we decided that additional original content was needed. I fleshed out the concept, developed the treatment and briefed the production agency April/May for the shoot in Berlin. I was responsible for all parts of pre- and post production and directed the final video shoot.

I designed additional creative assets for the landing page to fit with the brand’s C.I. and worked with our motion design team to create bespoke animation for our marketing materials.

Mobile CX

We strongly communicated the products’ benefits and USPs throughout a bespoke landing page to win over skeptical consumers and demonstrate the premium value of the range. Additionally we ran a sweepstake via their Instagram feed and via a custom Instagrid component on our landing page, which turned consumers into micro influencer.