At the heart of it, I’m a problem solver.

My superpower is creating amazing, customer-centric concepts and transforming them into solutions that resonate with the end customer, whether it's a visual identity, a complex print project, or an advertising campaign. I dive deep into ideas, considering every detail at a granular level to ensure long-term success for my clients.

However, I’m not just an ideas person who loves solving creative problems—I’m much more. My years of experience as a designer and art director have made me a versatile all-rounder, allowing me to showcase my skills and be a valuable asset to my clients whether that is conceptually, creatively or technically.

I bring a strong background in art direction, strategy development, and creative thinking. Throughout my career, I've mastered visual storytelling and upheld high standards, excelling in various environments—whether working independently, in agencies, or in-house at some of the world’s biggest brands. I constantly pursue innovative solutions and fresh ideas.

As a creative leader, I’ve built team environments focused on innovation and project success. I take on significant roles, hire creative talents, and oversee major projects like Samsung's flagship launches across Europe. With over 20 years of experience as a senior designer and art director at major companies including Amazon, Microsoft, and Bertelsmann, I’ve honed my skills in empathetically addressing customer issues.

Passionate about culture
Outside of my extensive experience in online advertising, my roots are in print and visual design, and as part of normal Industries, we have focused on the cultural sector, collaborating with museums, art galleries, publishers, and municipal cultural institutions across Europe. This has involved designing publications, promotional materials, branding, and websites and enhancing the visual identity of each project.