I bring a wealth of experience from working with global brands, small to medium enterprises, and cultural institutions. Here are some of my key skills:

• As senior art director, leading the execution of advertising campaigns for renowned brands like Samsung, Bosch, VW Group and Bacardi, including scripting and art directing for photo and video shoots

• Designing unique visual identities, beautiful print campaigns and pixel perfect stunning online experiences 

• Utilising tools from Adobe Creative Cloud and AI innovations for compelling storytelling and innovative narrative creation in filmmaking.

• Collaborating with brands and their creative and media agencies, utilising both qualitative and quantitative data to enhance creative briefs for ideation in pre-sales pitches.

• Strategising to address customer pain points, effectively linking KPIs to creative concepts and tactics.

• Facilitating ideation sessions specifically tailored for sectors such as consumer electronics, FMCG, and automotive, employing diverse brainstorming strategies.

• Demonstrating expertise in creating mood boards, sketching ideas, and crafting pitch decks to communicate a clear vision.

• Providing creative consulting and advising on branding, advertising, and website design, with a meticulous eye for detail.

• Applying design thinking to foster innovation, empathise with user needs, and promote iterative problem-solving, leading to products and services that resonate more effectively with customers.