VW ID Buzz
Charge Your Brand

BACKGROUND

ID.Buzz Cargo is a pioneer of it’s category offering modern mobility for almost every trade, it is the first van conceived as a commercial vehicle fully electric, powerful, eco friendly and through digital systems and many intelligent features it’s designed to make working life even easier and is able to respond perfectly to today’s challenges. It has is an iconic design, inspired that of the Bulli, but in a futuristic and surprising way.

We needed to generate Buzz and PR activities to our target audience, push sales of the product to the right companies with a high affinity to the product and position the new ID Buzz Car into the B2B environment.

WHAT ARE THE REASONS TO BELIEVE?

The ID.Buzz Cargo represents innovation, sustainability all within an iconic design. It is a vehicle that does not pass unnoticed.

Multichannel Strategy

We crafted a relatable marketing piece, narrated through three unique customer stories in a documentary-style road trip through Italy. It showcases a diverse range of businesses, from family legacy brands to innovative start-ups, presenting an optimistic future for potential customers.

The 20-minute editorial film was made available on Amazon Prime Video, with extra content created for the advertising campaign in the form of a hub page, on Fire TV, as interactive content in Alexa skill, for audio and display ads, and OOH in VW showrooms in Italy.

My Role

Quite possibly my biggest campaign in regards to the number of deliverables that were created and the number of collaborators, not only internal stakeholders such as Made In Italy and Prime Video, but also with VW, their creative agency and the external production agency.

After pitching our concept, I expanded the treatment, creating additionally a pitch bible of our non-advertorial content and simultaneously crafted a storyline integrating ID Buzz's unique features for an engaging advertising piece.