Lone Pine Records
Branding
BACKGROUND
In early 2023, a dream came true and I began the process of developing a new business based on one of my greatest passions, music,. I had been selling records at flea markets but I ready to start something more substantial and long term.
The origin of the brand name and the influence behind the design lay in my love for the American West, it's rich culture and history, it's natural beauty and it's historical place in music.
The Mission
Lone Pine Records is a boutique store that serves as both a time machine and a treasure chest, offering a thoughtfully curated collection of vinyl records. We specialize in vintage funk, soul, jazz, and rock, with a particular emphasis on original U.S. pressings from the 1960s to the 1980s.
Months and months of sketching
Final Logo
Brand colours
Apparel Logo
Pop Up Events
Before the shop could open on a regular basis, I decided to test the water with a series of pop events. The themes were closely related to music trends in pop culture, nostalgia and Americana.
Pop Up #1 Social Media
Pop Up #2 Social Media
Awareness
Merchandise is a key factor in promoting the brand and initial profit has gone back into the creation of new products such as apparel, gift ideas, record storage products and bags.
