Honor View 20
BACKGROUND
The Honor View 20 was one of the two flagship launches for this brand in 2019. We we briefed to push the awareness for Honor within the millennial target group. Our challenge was to create awareness for a mid range device (>€600) in a highly competitive smart phone market to a young target group?
SOLUTION
Emotions and aspirations fuel our target group. They want stories not technical specifications. For this campaign we created original video content to reflect their aspirations and accompany them on their life journey. Through their chosen forms of media we created a mobile first version of the landing page with a custom ATF video timeline which was realtime syncronised to deliver content that matched their time of the day.
My Role
I was responsible for the creation and pitching of our concept for this campaign. Collaborating together with our team’s EU creative director for video in developing the script treatment, pre-production and directing the final video shoot in London. I designed additional creative assets for the landing page to fit with the brand’s C.I. and created bespoke display ads from our original content.
Landing Page CX
Credits
Art Directors and Producers: Neil Coxhill and Jonathan Wood
DOP: Arthur Loveday
Production agency: P for Production