Skoda Enyaq
Fire TV Configurator
BACKGROUND
For some consumers, buying a car can be a daunting experience. Vehicles now have more features than ever before, leading to a plethora of options available to consumers. Now, consumers can choose between fuel-powered, hybrid or electric cars.
SOLUTION
To simplify the process for car shoppers, Amazon Ads and ŠKODA came together to help consumers who are considering purchasing a vehicle. They can now learn more about electric vehicles in a frictionless way: with the car shopping experience in their living rooms with their Fire TV.
This is a bespoke destination with an immersive 360-degree experience, with additional video and interactive content, to help car shoppers discover the features of the new ENYAQ IV. The campaign provided a seamless link between audience interest and brand response. Media placements across Fire TV and Fire Tablet enabled discoverability and put prospective customers in the driver’s seat. The campaign received 46 million impressions, and the Fire TV car configurator had 53K visits with 139K in-depth interactions.
My Role
For this campaign we worked closely together with Skoda’s media agency PHD in Germany and the UK to pitch and further develop a concept originally from our US auto team. In 2022, with the results from this campaign, we were able to turn it into a GA product, creating style guides and a sales deck that could be pitched by our sales department to OEM across the EU.
Fire TV CX
As a first move in the automotive sales vertical on Fire TV, the campaign gained a lot of PR. Further reading can be found online at The Drum and the Amazon Ads case study.